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selling.

The DEDUCO CRM Suite is a 100% configurable platform tailored to your exact business logic, workflows, and reporting structures — built for FMCG, Pharma, HoReCa, and specialist retail.


DEDUCO CRM Suite

The 100% customisable Field Sales platform for FMCG, Pharmaceuticals, Hospitality and Retail

DEDUCO CRM Suite is fully tailored to your specific industry, workflows and reporting structures. With powerful, customisable modules, you can boost the productivity of your field staff and strengthen customer relationships.

Modular & Fully Customised

Every business operates differently. With the DEDUCO CRM Suite, you decide which buttons, fields and features your sales representatives see. Tailor the platform to your exact operational needs.

Our Features & Modules


1. Planning & Route Optimisation

  • Advanced Daily Planning: Provide your field staff with a clear daily overview, including appointment details, contact information and topics. Quick to export or print for use on the go.
  • Smart Route Optimisation: Automatically calculate the most efficient route based on a geographical map. Takes into account fixed appointment times, traffic and journey times to minimise travel time.
  • Territory: Restructure and redistribute your field staff’s working areas in a smart, efficient way. This module helps you completely reorganise your sales regions (such as South-West Flanders). Based on home address, journey time, working hours and the number of customers, the system carries out an optimised reallocation, ensuring that each sales representative is assigned a balanced region close to home.

2. Field Execution & Retail Audits

  • Customised Visit Reports: Automatically generate clear reports for each customer, providing a detailed overview of the products sold and the quantities. Fully configurable to suit your own requirements and structure.
  • Distribution & Shelf Monitoring: Monitor shelf share (facings), out-of-stock (OOS), out-of-shelf and on-shelf availability (OSA) during customer visits.
  • Tailored Questionnaires: Draw up targeted survey or audit questions for each customer segment or region (e.g. specific questions for the Kortrijk region versus the Ghent region).
  • Organised Multimedia Management: Link photos directly to a client visit and categorise them by brand, product range or type for quick filtering and visual reporting.
  • Integrated Barcode Scanner: Scan barcodes for fast order entry, distribution monitoring or returns processing. Generate and scan unique codes for streamlined processing.

3. Sales & Order Management

  • Instant Order Entry: Enter orders quickly using a product list. Apply customer-specific discounts, have the customer sign digitally and generate an order confirmation on the spot.
  • Contract Management (On-the-Spot): Draw up contracts directly at the customer’s premises, have them signed digitally and store them centrally in the CRM.
  • Stock & Sample Management: Manage the physical stock that a sales representative carries in their vehicle for the immediate distribution of samples, promotional material or displays.

4. Administration, Events & Business Intelligence

  • Time & Activity Tracking: Easily record daily hours and activities such as client visits, administrative tasks, seminars, leave or sick days.
  • Expense management: Easy entry and tracking of business expenses incurred by sales representatives (e.g. car washes, meals or parking charges).
  • Events & Trade Fairs Module: Plan events, invite targeted customers and maintain a clear overview of related costs.
  • Advanced Analytics (Powered by Qlik BI): Generate in-depth insights and dynamic, bespoke reports based on your real-time CRM data.

5. Hardware

  • We also provide professional hardware solutions that can be used with our software or independently, including Panasonic TOUGHBOOK devices.

Customisation down to the Last Detail

The modules listed above are just a selection of the possibilities offered by the DEDUCO CRM Suite. As no two businesses are exactly the same, we are happy to work with you to find the best solution.

Are you missing specific features, or do you have unique business processes? Working closely with your team, we can adapt existing modules or develop entirely new, bespoke features. This ensures you have a software solution that fits your organisation seamlessly.

Would you like to find out what we can do for your organisation?

Whether you are looking for tailored software solutions, expert advice, or seamless integration with your existing systems, DEDUCO is here to help. Reach out to our team today to explore how we can support your goals.